coverThousands of books target business executives promising to reveal the methodologies and science of change management. The 7 Keys to Change isn't one of them.

This book was written for individuals who want to see more positive results from personal and professional change initiatives. And it's also a book managers should read to discover how to help themselves and their employees better manage change at work.

As a business-planning consultant, William Matthies helps management create plans that will lead to profitable new growth. Often the plans require the company to make changes, a difficult task for many organizations.

When he checked back with his clients a few months after planning assignements, he found very few accomplished anything close to 100% of their objectives with many achieving 50% or less. He became determined to figure out what really prevents a company from making the changes called for in their business plan. How could his clients generate better results? He realized he didn't know.

He reviewed his own consulting history hunting for clues regarding the process of change. Bill read countless books on the subject, absorbing the best information, adjusting his methods accordingly.

He broadened his investigatation and talked with many managers at private and public companies—from start-ups to large multinational companies—around the world. While his focus was on business planning and change management, he expanded his research to include non-business self-improvement discussions, psychology, and sociology. Finally, he commissioned primary research with a representative sample of over 500 adults to understand their thoughts regarding change.

Every manager, every employee, indeed every individual, needs to understand the tight interaction between planning and change management.  Whether you are charged with opening your company's overseas distribution center, or simply wish to lose 25 pounds, the process is the same.

The 7 Keys to Change: A New Approach to Managing Change to Live Better and Work Smarter starts with a statistical look at how we all view change, followed by a discussion of the nature of change, the results of efforts to create positive business and personal change, and, finally, the reason learning how to better manage change is the single most important thing any of us can do. The second part spells out the seven keys you can follow to create more positive results from changes in at work and at home.

Whether you are a manager, an employee, or both, or an individual who just wants live life more productively, The 7 Keys to Change will teach you how to achieve better results. Order your copy today.



In 2000, William Matthies founded Coyote Insight, a consultancy that helps corporate teams and individuals break through obstacles to change, innovation, and growth.

One of the most rewarding facets of his 35+ years in business is speaking (and listening) to business audiences about taking their careers, their products or their companies to the next level. Audiences have included Microsoft, Nintendo, Panasonic and Sony and the Consumer Electronics Association

For more information, visit the lecture page, call 714/726-2901 or email.